pop omnivore!

check the new link on the side:

"Pop Omnivore

Casting a critical eye on the way popular culture deals with National Geographic’s interests, from global warming to mayfly swarming."

sample of amusing things to be found
http://ngm.typepad.com/pop_omnivore/2007/08/index.html

Count the number of cricket chirps in 14 seconds and add 40 to it to determine what?
Answer: Temperature. Now you may be thinking that this is just ridiculous, but it turns out to be pretty true—although the number to add may be 38, and not 40. That’s what science journalist Robert Krulwich found in a report he filed for ABC.

and:
http://ngm.typepad.com/pop_omnivore/2008/03/designers-creat.html